Behavior-Change Psychology for Customer Adoption

Parent: Applied Human Psychology · researched 2026-05-31T17:30:29.528Z· 19 sources · 15 concepts · skill behavior-change-psychology

Children

Frontier under this node: COM-B / Behavior Change Wheel (adjacent), Decisional balance and self-efficacy, Fogg Behavior Model (B=MAP), Goal-gradient and endowed progress effect, Goal-setting theory (Locke & Latham five principles), Goals Gone Wild (goal-setting dark side), Habit loop (cue-routine-reward), Habit stacking, Implementation intentions (Gollwitzer), Intrinsic vs extrinsic motivation continuum (Organismic Integration Theory), Overjustification effect, SMART goals, Self-Determination Theory (autonomy, competence, relatedness), Tiny Habits method, Transtheoretical Model / Stages of Change

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