---
title: "Applied Human Psychology"
description: "Ten evidence-based applied-psychology skills, folded as on-demand references. Keep always-loaded index small. Each reference = full former standalone skill; several carry own references/ depth."
---

# Applied Human Psychology (hub)

Ten evidence-based applied-psychology skills, folded as on-demand references. Keep always-loaded index small. Each reference = full former standalone skill; several carry own `references/` depth.

**Task matches row below → Read listed file before answering. Follow that file's own `references/` for depth.** Every sub-skill flags replication status + effect size (mindset effects small, ego-depletion failed replicate, MBTI psychometrically weak, moral licensing fragile).

## Sub-skill routing table

| Sub-topic | When to load | Reference |
| --- | --- | --- |
| Behavior change & adoption | drive adoption, build habit, motivate stakeholder, rollout stalled; SDT, Fogg B=MAP, stages-of-change, goal-setting | `references/behavior-change-psychology/SKILL.md` |
| Behavioral decision-making | why customer decided X, anchoring/framing/loss-aversion, sunk cost, nudge, dual-process, de-bias forecast, expert intuition / recognition-primed decisions, neuroeconomics | `references/behavioral-decision-making/SKILL.md` |
| Persuasion & influence theory | why persuasion worked/backfired, ELM/HSM, cognitive dissonance, reactance, attribution, social norms, inoculation/prebunking | `references/persuasion-and-influence-psychology/SKILL.md` |
| Trust, rapport & psychological safety | build/repair customer/stakeholder trust, rapport, team psych safety, "people won't speak up" | `references/trust-and-psychological-safety/SKILL.md` |
| Psychology of human-AI interaction | trust AI output, over-/under-reliance, automation bias, algorithm aversion/appreciation, calibrated reliance | `references/human-ai-interaction-psychology/SKILL.md` |
| Learning & expertise | make training stick, enablement/onboarding design, learn X faster, cognitive load, retrieval practice, spacing, deliberate practice | `references/learning-and-expertise-psychology/SKILL.md` |
| Emotion & affect | de-escalate angry customer, regulate own emotions, read room, affective forecasting, emotional intelligence/labor | `references/emotion-and-affect-psychology/SKILL.md` |
| Performance, motivation & resilience | burnout, motivation, growth mindset, grit, flow, self-efficacy, stress/coping, recovery, prevent team burnout | `references/performance-and-resilience-psychology/SKILL.md` |
| Personality & individual differences | MBTI legit?, Big Five/HEXACO, person-situation debate, Dark Triad, tailor comms to stakeholder personality | `references/personality-and-individual-differences/SKILL.md` |
| Moral psychology | why they see this as moral issue, fairness/justice perception, values conflict, fair process, moral licensing/disengagement | `references/moral-psychology/SKILL.md` |
| Near/far enemies (Buddhist psychology) | near enemy of compassion/love/joy/equanimity, counterfeit emotions, compassion vs pity, equanimity vs indifference, idiot compassion, empathic distress vs compassion | `references/near-enemies-buddhist-psychology.md` |

## Cross-hub map (topics owned elsewhere)

- Persuasion/negotiation **tactics** → `executive-comms` (references/negotiation-and-persuasion.md); executive persuasion **craft** → `executive-comms`; interview design & OARS → `writing-expert` (references/interview-and-conversational.md).
- TAM deliverables, QBR/EBR, churn frameworks → tam-operations (references/tam-expertise.md); health-scoring → `tam-operations` (references/account-health-scorer.md).
- AI ethics/governance/model fairness → `da-applied-and-communication` (references/da-11-ethics-and-privacy.md); adoption/retention **measurement** → `da-applied-and-communication` (references/da-21-product-analytics.md, references/da-34-cohort-retention-analytics.md); building/evaluating model or agent → `ai-agent-engineering`.